Rate Tracker is the intelligent pricing web app that lets you watch competitors' prices live and keep your fleet always at the right price — automatically, in real-time. And unlike everyone else: no pay-per-search. Ever.
Stop flying blind. Rate Tracker pulls live competitor pricing data so you can see — in real time — how your rates stack up against every operator in your market. Know when a competitor drops their prices. Know when you can charge more. React in seconds, not days.
Every hour your team spends manually updating pricing is revenue left on the table. Your competitors are using smarter tools — and winning.
Rate Tracker centralizes everything. One dashboard, all your pricing, updated instantly across your entire fleet.
Our real-time analytics show you exactly where you're over or underpriced — and by how much — so you can act fast.
Bulk rate updates that used to take hours now take seconds. Free your team to focus on growing the business.
That's exactly what Rate Tracker does. Set your strategy once and let the system handle the rest — 24/7, with zero errors.
See It in Action →Rate Tracker was engineered specifically for car rental operations — not adapted from generic software. Every feature solves a real problem you face every single day.
Gain instant visibility into your pricing performance across every vehicle class and location. Rate Tracker doesn't just show you the data — it acts on it. The moment market demand shifts, your rates update automatically to keep you always competitive.
Update hundreds of rates across your entire fleet in a single action. Apply percentage changes, fixed amounts, or custom pricing rules — all at once.
Our exclusive fixed pricing system lets you lock rates with surgical precision — a capability no other car rental platform offers. Protect your margins on high-demand dates.
Assign roles, set permissions, and manage your entire team from one place. Control exactly who can see and change what — with a complete audit trail.
No developers required. No lengthy onboarding. Get your entire pricing system live within the same day — with a clean interface your whole team will love from day one.
Whether you manage 5 cars or 5,000, Rate Tracker scales seamlessly with your business. No performance issues, no extra complexity as you grow.
No complexity. No learning curve. Just powerful pricing that works.
Import your vehicle inventory and existing rate structure in minutes. Rate Tracker works with your current setup — no rebuilding from scratch required.
Define your pricing rules — seasonal adjustments, fixed rates, bulk percentages, or custom logic. The system remembers and applies your strategy automatically.
Monitor performance through your live dashboard and make data-driven tweaks whenever you want. Your pricing is always sharp — without lifting a finger.
Rate Tracker was built to work with what you already use — not replace it. Connect your rental software, upload your spreadsheets, and rely on a platform that meets the industry's highest standards.
Not ready to switch systems? You don't have to. Rate Tracker connects directly to your existing rental management software via API or file import. Prefer spreadsheets? Just upload your Excel file and you're live in minutes.
Taxes in the car rental industry are complex — and getting them wrong costs money. Rate Tracker's tax engine helps you apply, adjust, and display the correct taxes automatically, keeping your rates compliant and your customers informed.
Rate Tracker is built to meet ISO standards for car rental pricing and adheres to the industry's official SIPP nomenclature (Standard Interline Passenger Procedures) used by IATA, ACRISS, and all major rental networks worldwide.
This means your rates, vehicle categories, and pricing exports are structured in the exact format expected by global distribution systems, OTAs, and corporate travel platforms — with zero manual reformatting.
We didn't take generic SaaS software and bolt on a rental module. Rate Tracker was built from the ground up for one industry — yours. That means every feature, every screen, and every decision reflects how real rental operators actually work.
Get Started Today"Rate Tracker transformed how we manage pricing across our entire fleet. What used to take our team half a day now takes five minutes. We saw measurable revenue increases within the very first month."
"The fixed pricing feature alone is worth every penny. We finally have full control over our margins during peak season. No other software in the market offers anything remotely like it."
"Simple, fast, and actually built for car rental operators. I've tried three other platforms. None of them understood our business the way Rate Tracker does. Setup was done the same day."
Everything you need to know before getting started.
Absolutely. Rate Tracker was built exactly for this pain point. Instead of logging into systems, finding each vehicle, and typing numbers manually — you set your strategy once and the platform handles all updates automatically, around the clock. You'll wonder how you ever managed without it.
Most operators are fully live within the same business day. There's no complex integration or development required — just import your vehicle data, configure your pricing rules, and you're operational. Our onboarding team guides you through every step of the process.
Our fixed pricing system allows you to lock rates for specific dates, vehicle classes, or booking channels with complete precision. Unlike dynamic-only systems, you choose exactly when to apply fixed strategies — protecting your margins on high-demand dates while staying flexible everywhere else. No other platform in the car rental space offers this capability.
Yes — Rate Tracker is designed to scale from small independent operators to large multi-location fleets. The same powerful features work whether you manage 5 vehicles or 500. There's no complexity overhead for smaller operations, and pricing is always fair.
Absolutely. Rate Tracker includes a full role-based access control system. Admins have complete control, while team members can be given specific permissions — view-only, rate-update, or full access. Every action is logged with timestamps for complete accountability and peace of mind.
Security is foundational to our platform. All data is encrypted in transit and at rest, we use enterprise-grade infrastructure, and we never share your pricing data with third parties. Your competitive strategy stays exclusively yours, always.
Yes, truly zero per-search charges — ever. While every competitor platform bills per lookup (often $0.25–$2.00 each), Rate Tracker operates on a flat subscription model. You get unlimited competitor price searches included in your plan. Check the market every hour if you want — your invoice stays exactly the same. No hidden fees, no usage caps on competitor data.
Absolutely. Rate Tracker is built to ISO quality standards and follows ACRISS SIPP (Standard Interline Passenger Procedures) nomenclature — the global standard used by IATA, major OTAs, and GDS systems. Your vehicle categories, rate codes, and pricing exports are structured exactly as the industry expects, making Rate Tracker compatible with any distribution channel worldwide without any reformatting.
Yes. Rate Tracker includes a built-in tax adjustment engine that lets you apply local, state, and federal taxes automatically — including airport concession fees and surcharges. You can set tax-inclusive or tax-exclusive display modes per channel, and the system automatically updates when tax rules change so you're never out of compliance.
Both options work perfectly. If you have existing rental management software (Navotar, RentWorks, Rent Centric, etc.), Rate Tracker connects via API for real-time bi-directional sync. If you prefer to start simple, just upload your existing Excel or CSV rate sheets and you'll be operational in minutes. No reformatting required — Rate Tracker reads your columns and maps your data automatically.
Join the car rental operators who've eliminated manual rate management for good. Book a free demo and see Rate Tracker in action with your own fleet data.