Built exclusively for car rental operators

Stop Changing Rates
Manually. Forever.

Rate Tracker is the intelligent pricing web app that lets you watch competitors' prices live and keep your fleet always at the right price — automatically, in real-time. And unlike everyone else: no pay-per-search. Ever.

0% Less Manual Work
0x Faster Rate Updates
0% Price Accuracy
LIVE — Rate Tracker Dashboard Real-time market data
Rate Overview ● UPDATING LIVE May 14Wed May 15Thu May 16Fri May 17Sat May 18Sun May 19Mon May 20Tue Vehicle Class Compact $48 $49 $50 $52 $54 $56 $58 Midsize $58 $59 $60 $62 $64 $66 $68 SUV $78 $79 $82 $85 $88 $92 $95 Luxury $125 $130 $135 $140 $145 $150 $155 Minivan $68 $70 $72 $74 $76 $78 $80 TOTAL RESERVATIONS 128 +18% $ REVENUE $12,540 +24% AVG. DAILY RATE $67.45 +6% Reservations Last 7 days 1007550 May 14May 15May 16 May 17May 18May 19 May 20 Market Demand Live distribution 100% Capacity High Demand 62% Medium Demand 25% Low Demand 13%
Rates Updated+2.3% avg
Last Syncjust now
Competitor alert3 below you
Trusted by industry leaders
Action Car Rental
McCoy Enterprises
Action Autos
Premium Fleet Solutions
Island Auto Group
Caribbean Rentals Co.
Elite Mobility Group
Sun Fleet Management
Action Car Rental
McCoy Enterprises
Action Autos
Premium Fleet Solutions
Island Auto Group
Caribbean Rentals Co.
Elite Mobility Group
Sun Fleet Management
Industry First

No More Pay-Per-Search.
Search Unlimited. Pay Nothing Extra.

Every competitor pricing tool charges you per search — racking up costs every time you check the market. Rate Tracker breaks that model entirely. Unlimited competitor lookups, zero per-search fees. Check prices as often as you want, every hour if you need to, with no surprise charges on your bill.

Other Platforms
  • 💸 $0.25–$2.00 per search
  • 💸 Costs spike during peak seasons
  • 💸 You limit searches to save money
  • 💸 Blind spots in your competitor data
  • 💸 Monthly bills you can't predict
VS
Rate Tracker
  • ✅ Unlimited competitor searches
  • ✅ Flat predictable subscription
  • ✅ Check every hour — no extra cost
  • ✅ Complete market visibility always
  • ✅ Zero surprise charges. Ever.
Live Competitor Intelligence

See Exactly What Your
Competitors Are Charging.
Right Now.

Stop flying blind. Rate Tracker pulls live competitor pricing data so you can see — in real time — how your rates stack up against every operator in your market. Know when a competitor drops their prices. Know when you can charge more. React in seconds, not days.

  • Live market scanningCompetitor rates refreshed continuously — no stale data
  • Side-by-side comparisonSee your rates vs. competitors on a single screen by vehicle class
  • Price drop alertsGet notified the moment a competitor undercuts you
  • One-click rate adjustmentSee a gap in the market and close it instantly from the same screen
See Live Competitor Data →
Live Competitor Rates — Economy Class LIVE
OperatorDaily Ratevs. YouStatus
⭐ You (Rate Tracker)$48.00Your Rate
Competitor A$54.00+$6.00Above You
Competitor B$45.50−$2.50Below You
Competitor C$51.00+$3.00Above You
Competitor D$47.00−$1.00Near Parity
Opportunity: 3 of 4 competitors are priced higher. You could increase rates by $3–6 today.
This search cost you: $0.00
The Real Problem

Are You Still Changing Rates Manually?

Every hour your team spends manually updating pricing is revenue left on the table. Your competitors are using smarter tools — and winning.

😤

Tired of logging into multiple systems just to change one rate?

Rate Tracker centralizes everything. One dashboard, all your pricing, updated instantly across your entire fleet.

📉

Losing bookings because your pricing is out of sync with demand?

Our real-time analytics show you exactly where you're over or underpriced — and by how much — so you can act fast.

Wasting hours every week on spreadsheets and manual calculations?

Bulk rate updates that used to take hours now take seconds. Free your team to focus on growing the business.

🚀

What if your rates updated themselves — intelligently and automatically?

That's exactly what Rate Tracker does. Set your strategy once and let the system handle the rest — 24/7, with zero errors.

See It in Action →
Core Features

Everything You Need.
Nothing You Don't.

Rate Tracker was engineered specifically for car rental operations — not adapted from generic software. Every feature solves a real problem you face every single day.

Real-Time Analytics & Automatic Rate Updates

Gain instant visibility into your pricing performance across every vehicle class and location. Rate Tracker doesn't just show you the data — it acts on it. The moment market demand shifts, your rates update automatically to keep you always competitive.

  • Live rate monitoring dashboard
  • Demand-based automatic pricing adjustments
  • Revenue impact forecasting
  • Historical trend analysis
Rate Tracker automatic rate updates — real-time pricing that keeps you always competitive

Bulk Rate Updates

Update hundreds of rates across your entire fleet in a single action. Apply percentage changes, fixed amounts, or custom pricing rules — all at once.

Save 10+ hours/week

Fixed Pricing Strategy

Our exclusive fixed pricing system lets you lock rates with surgical precision — a capability no other car rental platform offers. Protect your margins on high-demand dates.

⭐ Exclusive Feature

Full Admin & User Control

Assign roles, set permissions, and manage your entire team from one place. Control exactly who can see and change what — with a complete audit trail.

Enterprise-grade security

Instant Setup

No developers required. No lengthy onboarding. Get your entire pricing system live within the same day — with a clean interface your whole team will love from day one.

Live in under 1 day

Unlimited Scale

Whether you manage 5 cars or 5,000, Rate Tracker scales seamlessly with your business. No performance issues, no extra complexity as you grow.

Unlimited vehicles
Simple Process

From Setup to Smarter Pricing
in 3 Simple Steps

No complexity. No learning curve. Just powerful pricing that works.

01

Connect Your Fleet

Import your vehicle inventory and existing rate structure in minutes. Rate Tracker works with your current setup — no rebuilding from scratch required.

02

Set Your Strategy

Define your pricing rules — seasonal adjustments, fixed rates, bulk percentages, or custom logic. The system remembers and applies your strategy automatically.

03

Watch Revenue Grow

Monitor performance through your live dashboard and make data-driven tweaks whenever you want. Your pricing is always sharp — without lifting a finger.

Rate Tracker dashboard — rate overview, reservations and market demand analytics
✓ Auto-sync enabled
✓ 47 rates updated today
✓ All vehicles optimized
✓ Zero manual edits needed
Connections & Compliance

Plug In Your Existing Tools.
Stay Compliant. Handle Taxes.

Rate Tracker was built to work with what you already use — not replace it. Connect your rental software, upload your spreadsheets, and rely on a platform that meets the industry's highest standards.

Connect Your Rental Software or Excel — Your Choice

Not ready to switch systems? You don't have to. Rate Tracker connects directly to your existing rental management software via API or file import. Prefer spreadsheets? Just upload your Excel file and you're live in minutes.

Excel / CSV Import Upload your existing rate sheets directly. Rate Tracker reads your columns, maps your data, and you're operational immediately. No reformatting needed.
Rental Software API Connect your existing rental management platform — Navotar, RentWorks, Rent Centric, or others — via our open API. Rates sync bi-directionally in real time.
OTA Channel Connectors Push updated rates directly to Expedia, Kayak, Google, and other booking channels from a single dashboard without logging in to each separately.
Excel / CSV
Navotar
RentWorks
Rent Centric
Expedia / Kayak
+ more

Built-In Tax Adjustment Engine

Taxes in the car rental industry are complex — and getting them wrong costs money. Rate Tracker's tax engine helps you apply, adjust, and display the correct taxes automatically, keeping your rates compliant and your customers informed.

  • Apply local, state/province & federal tax layers
  • Airport surcharges & concession fees handled
  • Tax-inclusive and tax-exclusive display modes
  • Automatic tax updates when rules change
  • Per-vehicle-class tax overrides
Zero tax miscalculations

ISO Compliant & Industry Nomenclature Standard

Rate Tracker is built to meet ISO standards for car rental pricing and adheres to the industry's official SIPP nomenclature (Standard Interline Passenger Procedures) used by IATA, ACRISS, and all major rental networks worldwide.

ISO 9001 Quality Standard
ACRISS SIPP Nomenclature
IATA Rate Codes Compatible
GDS Distribution Ready

This means your rates, vehicle categories, and pricing exports are structured in the exact format expected by global distribution systems, OTAs, and corporate travel platforms — with zero manual reformatting.

Why Rate Tracker

Built Specifically for
Car Rental Operators.

We didn't take generic SaaS software and bolt on a rental module. Rate Tracker was built from the ground up for one industry — yours. That means every feature, every screen, and every decision reflects how real rental operators actually work.

Get Started Today
Industry-Focused DesignNo bloat from features you'll never use
Exclusive Fixed Pricing TechnologyA system no other platform in the market offers
Zero Learning CurveYour team will be confident on day one
Small Fleet to Large OperationScales with you from 5 to 5,000 vehicles
Real-Time EverythingNo batch delays — live data always
Trusted by Leading OperatorsAction Car Rental, McCoy Enterprises, Action Autos & more
What Operators Say

Real Results. Real Operators.

★★★★★
"Rate Tracker transformed how we manage pricing across our entire fleet. What used to take our team half a day now takes five minutes. We saw measurable revenue increases within the very first month."
JM
James M.Operations Director, Action Car Rental
★★★★★
"The fixed pricing feature alone is worth every penny. We finally have full control over our margins during peak season. No other software in the market offers anything remotely like it."
SM
Sarah M.Fleet Manager, McCoy Enterprises
★★★★★
"Simple, fast, and actually built for car rental operators. I've tried three other platforms. None of them understood our business the way Rate Tracker does. Setup was done the same day."
RC
Robert C.Owner, Action Autos
Got Questions?

Frequently Asked Questions

Everything you need to know before getting started.

Absolutely. Rate Tracker was built exactly for this pain point. Instead of logging into systems, finding each vehicle, and typing numbers manually — you set your strategy once and the platform handles all updates automatically, around the clock. You'll wonder how you ever managed without it.

Most operators are fully live within the same business day. There's no complex integration or development required — just import your vehicle data, configure your pricing rules, and you're operational. Our onboarding team guides you through every step of the process.

Our fixed pricing system allows you to lock rates for specific dates, vehicle classes, or booking channels with complete precision. Unlike dynamic-only systems, you choose exactly when to apply fixed strategies — protecting your margins on high-demand dates while staying flexible everywhere else. No other platform in the car rental space offers this capability.

Yes — Rate Tracker is designed to scale from small independent operators to large multi-location fleets. The same powerful features work whether you manage 5 vehicles or 500. There's no complexity overhead for smaller operations, and pricing is always fair.

Absolutely. Rate Tracker includes a full role-based access control system. Admins have complete control, while team members can be given specific permissions — view-only, rate-update, or full access. Every action is logged with timestamps for complete accountability and peace of mind.

Security is foundational to our platform. All data is encrypted in transit and at rest, we use enterprise-grade infrastructure, and we never share your pricing data with third parties. Your competitive strategy stays exclusively yours, always.

Yes, truly zero per-search charges — ever. While every competitor platform bills per lookup (often $0.25–$2.00 each), Rate Tracker operates on a flat subscription model. You get unlimited competitor price searches included in your plan. Check the market every hour if you want — your invoice stays exactly the same. No hidden fees, no usage caps on competitor data.

Absolutely. Rate Tracker is built to ISO quality standards and follows ACRISS SIPP (Standard Interline Passenger Procedures) nomenclature — the global standard used by IATA, major OTAs, and GDS systems. Your vehicle categories, rate codes, and pricing exports are structured exactly as the industry expects, making Rate Tracker compatible with any distribution channel worldwide without any reformatting.

Yes. Rate Tracker includes a built-in tax adjustment engine that lets you apply local, state, and federal taxes automatically — including airport concession fees and surcharges. You can set tax-inclusive or tax-exclusive display modes per channel, and the system automatically updates when tax rules change so you're never out of compliance.

Both options work perfectly. If you have existing rental management software (Navotar, RentWorks, Rent Centric, etc.), Rate Tracker connects via API for real-time bi-directional sync. If you prefer to start simple, just upload your existing Excel or CSV rate sheets and you'll be operational in minutes. No reformatting required — Rate Tracker reads your columns and maps your data automatically.

Ready to Upgrade?

Take Full Control of
Your Pricing. Today.

Join the car rental operators who've eliminated manual rate management for good. Book a free demo and see Rate Tracker in action with your own fleet data.

No credit card required. No commitment. We'll reach out within 24 hours.

Certified & Compliant
ISO 9001 Compliant
ACRISS SIPP Nomenclature
IATA Rate Code Compatible
256-bit Encryption
GDS Distribution Ready
No Pay-Per-Search